Case Studies
 
 
PGP
 
Over 60% of today’s corporate intellectual property travels unprotected in email. The Federal Patriot and Sarbanes Oxley acts are two reasons that email and digital document encryption have grown in
 
Montalvo Arts Center
 
I led the creative team tasked with updating the Villa Montalvo brand in a context that would communicate the many facets of the Montalvo experience. Montalvo has become a performing arts center,
 
Trufina
 
With the explosive growth in online dating, commerce and job hunting, a critical need has developed for determining the truth of someone’s online identity. Trufina addresses that need by offering
 
eHealth
 
Ehealth is the largest online resource for medical insurance plans. They are dedicated to providing the widest range of insurance options and facilitating the application process for its community
 
BabyCenter
 
Ask any friend who has been pregnant for the first time in the last four years and they will likely tell you about BabyCenter. BabyCenter’s active online community is growing beyond North American
 
Silicon Graphics
 
My team led Silicon Graphics branding and advertising efforts from 1997-1999. The integrated campaign featured real-world industrial applications of SGI workstations. In each case, companies
 
In every case, the objective remains: Distill the unique position, articulate it in a simple, truthful expression, then show it with a consistent design in all the appropriate media.